Thursday, 27 November 2014

GUY AKIMOTO – BUG A BAE

Great cover art for this song. A bowl of somethings with a note that has a sad emoji on it. Being sad when there's cereal of that nature in front of you… well, it must mean that you're pretty, pretty, pretty, pretty sad. I'm not an art critic. I'm not a music critic. I'm… dunno. Not even a journalist. SUE ME.

Anyway, I stumbled across this and was 1) enamoured with the original source material – 'Bug a Boo' by Destiny's Child, from 1999 (and what a very 1999 sound it is) – 2) enamoured with the cover art, like I kinda suggested, and 3) enamoured with the netlabel that's released it, Manicure Records both in, 3a) aesthetics (its logo, at the moment at least, is the painting nails emoji) and 3b) its name. Plato had a theory about "ideal forms," which are he theorised so ideal that we may never know them (so like, there's the perfect form of a table out there somewhere, for a cat, for a mountain). What was I talking about? Everything just seems right. Yeah. Ideal.

As you can tell, it is essentially a remix of 'Bug a Boo' called 'Bug A Bae', the original vocals set like cascades of sapphires into the glittering platinum of its new housing of soft, euphoric trance. Pliable springboard judders of mid-range synth and buwow-buwow bass give way to gradual sharpening into wide laser sweep chords, sparkling in glorious syncopation to the energetic hi-hat shivering beat. There's a great little bridge, too, a beat solo as it were, where the the kick gloops with infra swampiness and there's spotlight on this metallic noise shining out occasionally like an extended version of the sound that plays when you get a coin in Mario.

It's tacky and loveable, mixing two completely disparate styles for a continued and welcome online renaissance of late-'90s flavours. ♥/10.

Oh wow— and it's by Guy Akimoto, forgot to say. He is from somewhere (was US? Now is Canada? I think?) and he makes music.



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