Wednesday, 27 March 2019

🎥 CHAI — CURLY ADVENTURE

In the video for Nagoya-based band CHAI's 'Curly Adventure', curly hair literally becomes synonymous with adventure; the protagonist as animated by LA artist Sean Solomon daydreams the lyrics of the four-piece's thunderous ode to curly hair.

"Long long time ago, my hair is troubling me…" the song begins with singer Mana spinning these hair-based lyrics composed by bassist (and art director) Yuuki.

With the fizzing-crash of the drums alongside a galloping funk of bass, plasma watery synth shoots through this track distorted and fluid all at the same time, a storm of summer-summoning sound; half '90s-remembered sparkly sun-soaked jam, half explosive reaction against the slump of frustration.

Lines in CHAI's song like "curly hair: that is amazing" and "curly hair means being yourself" can resonate with anyone having to alter themselves for the sake of uniformity. And this is reflected in Solomon's video for 'Curly Adventure', with its carefree spirit, popping colours, winding roads and undersea treasure hunts.

Watch it below, obviously.


  • 🔔 'Curly Adventure' is taken from CHAI's 2019 album Punk.


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